Digitalization of sales channels for promotion on the European and East African markets

Project duration: 01.02.2020 – 30.10.2020

Total eligible funding: 9.940,00 €

The Covid-19 pandemic has exposed the fragility of the global trade networks and profoundly disrupted global value chains. Due to travel restrictions, many companies had to rely on their digital sales and communication channels to be able to maintain their business activities. At Anteja, a consultancy firm predominantly based on international trade, our daily business was significantly affected by the disruptions caused by the pandemic. The aim of this project was to implement new digital solutions to increase sales and gain new customers on the European and East African markets.

The project results are:

  1. Our promotional and educational video for our digital solution phy2app (video link) supports our clients using phy2app and has so far 250 views. It supports our sales activities and we use it to demonstrate the tool at webinars, conferences and client meetings. The video was shared more than 2000 times.
    With knowledge gained through the project, we have expanded the series of educational phy2app videos and have integrated them in our solution. They have so far reached more than 1500 views.
  2. Our Anteja Africa webpage helps us to generate new sales leads for phy2app, promotes our articles and our clients. So far, it has more than 25.000 views. Through the webpage we have gained interest from more than 200 potential clients and found 2 new project partners, with whom we have gained a significant sales increase. 

The operation has been selected for co-financing under the Call for proposals for co-financing digitisation of sales channels and presentation and marketing materials for promotion on foreign markets.

The investment is co-funded by the Republic of Slovenia and the European Union from the European Regional Development Fund (ERDF). 

https://www.eu-skladi.si/

E-business to support the creation of sustainable and transparent value chains between Europe and Africa

                              

Project duration: 27.09.2021 – 31.8.2022 

Total eligible funding: 30.000,00 €

The upcoming European Corporate Sustainability Due Diligence Directive will require large EU companies to identify and prevent, eliminate or mitigate adverse impacts of their activities on human rights and environment in their entire global value chains. Within the project „E-business to support the creation of sustainable and transparent value chains between Europe and Africa“ we aim to further digitalize our company, launch the phy2app platform and support EU businesses in the creation of sustainable and transparent value chains between Europe and Africa in light of the upcoming legislation.

The aim of the project is to upgrade our digitalisation processes in order to speed up the interactions with our international customers and partners and to elaborate a digital marketing and sales approach within the following activities:

  • electronic exchanges between partners
  • creation of digital marketing materials for trade fairs
  • website upgrades
  • product-sales video
  • competence training.

This project will enable us to offer highly competitive services to our existing customers, to expand our business in Europe in food, natural cosmetics and natural pharmaceutical sectors, to strengthen our presence in the African markets and increase our global reach. Some expected project results are:

  • a portal to enable login via secure connection
  • successful participation at the Biofach digital trade fair
  • improved website in German and English
  • product-sales video in English
  • increased skills of the management and staff.

The investment is co-funded by the Republic of Slovenia and the European Union from the European Regional Development Fund (ERDF). 

https://www.eu-skladi.si/