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Digitalization of sales channels for promotion on the European and East African markets

Project duration: 01.02.2020 – 30.10.2020

Total eligible funding: 9.940,00 €

The Covid-19 pandemic has exposed the fragility of the global trade networks and profoundly disrupted global value chains. Due to travel restrictions, many companies had to rely on their digital sales and communication channels to be able to maintain their business activities. At Anteja, a consultancy firm predominantly based on international trade, our daily business was significantly affected by the disruptions caused by the pandemic. The aim of this project was to implement new digital solutions to increase sales and gain new customers on the European and East African markets.

The project results are:

  1. Our promotional and educational video for our digital solution phy2app (video link) supports our clients using phy2app and has so far 250 views. It supports our sales activities and we use it to demonstrate the tool at webinars, conferences and client meetings. The video was shared more than 2000 times.
    With knowledge gained through the project, we have expanded the series of educational phy2app videos and have integrated them in our solution. They have so far reached more than 1500 views.
  2. Our Anteja Africa webpage helps us to generate new sales leads for phy2app, promotes our articles and our clients. So far, it has more than 25.000 views. Through the webpage we have gained interest from more than 200 potential clients and found 2 new project partners, with whom we have gained a significant sales increase. 

The operation has been selected for co-financing under the Call for proposals for co-financing digitisation of sales channels and presentation and marketing materials for promotion on foreign markets.

The investment is co-funded by the Republic of Slovenia and the European Union from the European Regional Development Fund (ERDF).

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