Digitalization of sales channels for promotion on the European and East African markets

Project duration: 01.02.2020 – 30.10.2020

Total eligible funding: 9.940,00 €

The Covid-19 pandemic has exposed the fragility of the global trade networks and profoundly disrupted global value chains. Due to travel restrictions, many companies had to rely on their digital sales and communication channels to be able to maintain their business activities. At Anteja, a consultancy firm predominantly based on international trade, our daily business was significantly affected by the disruptions caused by the pandemic. The aim of this project was to implement new digital solutions to increase sales and gain new customers on the European and East African markets.

The project results are:

  1. Our promotional and educational video for our digital solution phy2app (video link) supports our clients using phy2app and has so far 250 views. It supports our sales activities and we use it to demonstrate the tool at webinars, conferences and client meetings. The video was shared more than 2000 times.
    With knowledge gained through the project, we have expanded the series of educational phy2app videos and have integrated them in our solution. They have so far reached more than 1500 views.
  2. Our Anteja Africa webpage helps us to generate new sales leads for phy2app, promotes our articles and our clients. So far, it has more than 25.000 views. Through the webpage we have gained interest from more than 200 potential clients and found 2 new project partners, with whom we have gained a significant sales increase. 

The operation has been selected for co-financing under the Call for proposals for co-financing digitisation of sales channels and presentation and marketing materials for promotion on foreign markets.

The investment is co-funded by the Republic of Slovenia and the European Union from the European Regional Development Fund (ERDF). 

https://www.eu-skladi.si/

E-business to support the creation of sustainable and transparent value chains between Europe and Africa

                              

Project duration: 27.09.2021 – 31.8.2022 

Total eligible funding: 30.000,00 €

The upcoming European Corporate Sustainability Due Diligence Directive will require large EU companies to identify and prevent, eliminate or mitigate adverse impacts of their activities on human rights and environment in their entire global value chains. Within the project “E-business to support the creation of sustainable and transparent value chains between Europe and Africa” we aim to further digitalize our company, launch the phy2app platform and support EU businesses in the creation of sustainable and transparent value chains between Europe and Africa in light of the upcoming legislation.

The aim of the project is to upgrade our digitalisation processes in order to speed up the interactions with our international customers and partners and to elaborate a digital marketing and sales approach within the following activities:

  • electronic exchanges between partners
  • creation of digital marketing materials for trade fairs
  • website upgrades
  • product-sales video
  • competence training.

This project will enable us to offer highly competitive services to our existing customers, to expand our business in Europe in food, natural cosmetics and natural pharmaceutical sectors, to strengthen our presence in the African markets and increase our global reach. Some expected project results are:

  • a portal to enable login via secure connection
  • successful participation at the Biofach digital trade fair
  • improved website in German and English
  • product-sales video in English
  • increased skills of the management and staff.

The investment is co-funded by the Republic of Slovenia and the European Union from the European Regional Development Fund (ERDF). 

https://www.eu-skladi.si/

Enhancing transparency and sustainability of coffee value chains in Honduras

With corporate due diligence legislations on the rise in Europe and consumer demands for greater supply chain transparency, large companies are compelled to address negative human rights and environmental impacts in their global supply chains. These companies need to be able to collect, retrieve and evaluate information about their products and production conditions along the supply chain in real time. INATrace, an open source traceability system based on blockchain technology, was developed by Anteja on behalf of the Initiative for Sustainable Agricultural Supply Chains (INA) to make agricultural commodities traceable from production up to the final product. It not only promotes trust and security between trading partners but also enhances the efficiency of supply chains, which in the long run should increase farmers’ incomes and a contribute to women’s empowerment. INATrace helps European companies collect, retrieve and evaluate information about their products and production conditions along the supply chain in light of the corporate due diligence legislations on the rise in Europe. It is free to use, adaptable, transferable and scalable.

After successful development and implementation of INATrace in Rwanda (see our project’s Part 1 and Part 2), INA commissioned the implementation of INATrace also for an upscale, focusing on Honduran coffee producers exporting to the European market.

Together with GIZ Honduras we’ve scaled up the system to a robust multi-tenant system and implemented INATrace in Honduras. We conducted a value chain analysis and mapping for the Honduran producer organisations, export companies and trading partners in close collaboration with local consultants to get a better understanding of the requirements for the IT development. Next, we managed the technical system adaptations according to local requirements and circumstances. Afterwards, we conducted the train-the-trainer sessions to build local capacities. We assisted the local consultants in onboarding new INATrace users and in preparation and implementation of user training. Based on the user feedback in both origin and importing countries, the software was further optimised to the local context.

INATrace connects 3 producer organizations in Honduras with their in-country exporters and buyers in Germany and the UK, enabling full blockchain traceability from the moment farmers deliver their coffee to the processing locations until the sales-ready roasted and packaged product.

Client: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)

Date: July – October 2021

Read more about INATrace in Rwanda on the INA’s website.

Enhancing transparency and sustainability of coffee value chains in Rwanda (Part 2)

With corporate due diligence legislations on the rise in Europe and consumer demands for greater supply chain transparency, large companies are compelled to address negative human rights and environmental impacts in their global supply chains. These companies need to be able to collect, retrieve and evaluate information about their products and production conditions along the supply chain in real time. INATrace, an open source traceability system based on blockchain technology, was developed by Anteja on behalf of the Initiative for Sustainable Agricultural Supply Chains (INA) to make agricultural commodities traceable from production up to the final product. It not only promotes trust and security between trading partners but also enhances the efficiency of supply chains, which in the long run should increase farmers’ incomes and a contribute to women’s empowerment. INATrace helps European companies collect, retrieve and evaluate information about their products and production conditions along the supply chain in light of the corporate due diligence legislations on the rise in Europe. It is free to use, adaptable, transferable and scalable.

After the first successful development and implementation of INATrace for Rwandan coffee value chains, the second part of the project involved further development of technologies and optimisation of the system to scale up the use of INATrace in Rwanda. Together with INA and partners Safer Rwanda and Rwanda Smallholder Specialty Coffee Company (RWASHOSCCO), we optimised the INATrace based on the recommendations and feedback given by various system users.

We implemented INATrace to several new coffee farming cooperatives that work with RWASHOSCCO and added additional buyers to the system that can now enjoy the full blockchain traceability of the coffee from the moment the coffee is brought to the cooperatives’ coffee washing station until the product is roasted, packaged and ready to sell.

Our user-centered development approach included implementing user feedback from the previous project phase to make the software more intuitive, including new features that were suggested by the cooperative managers, such as exporting of reports, import of data from previously used systems, increased system configurability regarding company-specific processes, facilities and company-internal system access rights, automatic daily currency exchange rate updates etc.

Client: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)

Date: July – October 2021

Read more about INATrace in Rwanda on the INA’s website.

Enhancing transparency and sustainability of coffee value chains in Rwanda (Part 1)

With corporate due diligence legislations on the rise in Europe and consumer demands for greater supply chain transparency, large companies are compelled to address negative human rights and environmental impacts in their global supply chains. These companies need to be able to collect, retrieve and evaluate information about their products and production conditions along the supply chain in real time. INATrace, an open source traceability system based on blockchain technology, was developed by Anteja on behalf of the Initiative for Sustainable Agricultural Supply Chains (INA) to make agricultural commodities traceable from production up to the final product. It not only promotes trust and security between trading partners but also enhances the efficiency of supply chains, which in the long run should increase farmers’ incomes and a contribute to women’s empowerment. INATrace helps European companies collect, retrieve and evaluate information about their products and production conditions along the supply chain in light of the corporate due diligence legislations on the rise in Europe. It is free to use, adaptable, transferable and scalable.

For the first time, INATrace was successfully implemented for Rwandan coffee value chains with the aim to empower women’s coffee cooperatives and to increase coffee value chain transparency. Together with INA and partners the International Women’s Coffee Alliance and Rwanda Smallholder Specialty Coffee Company (RWASHOSCCO), we worked to:

  • improve supply chain traceability
  • create transparency between the actors along the supply chain in regard to supply chain processes, product quality and prices paid to local producers
  • make this information available also to end consumers through a scannable QR code on the coffee packages.

Through efficiency gains along the value chain and a greater awareness, an increased farmers’ income and a contribution to women empowerment is intended in the long run.

Our work included technical implementation, testing, software maintenance and preparation of training materials and documentation. First, the value chain was mapped from women coffee growers to end coffee consumers in Germany to define the visual prototype concept and prioritization of functionality. Technical implementation included several rounds of iterations to develop the MVP prototype, beta version, and the final solution. The final result is an open-source blockchain-based track and trace system. The system provides blockchain verified information on provenance and sustainability attributes to members of the value chain and consumers. The application allows German companies to demonstrate their compliance with the upcoming EU and German due diligence legislations.

Client: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)

Date: 2020

Read more about INATrace in Rwanda on the INA’s website.

Founding a moringa cluster in Uganda

Joining Ugandan moringa producers to make Uganda a global hotspot for high quality and transparent moringa products.

The cluster aims to group the Ugandan moringa producers, who work with thousands of smallholder farmers and produce high-quality and transparent moringa products, in order to make Uganda a global hotspot for high quality and transparent moringa products.

Partners: VDI/VDE-IT (DE)

Date: June 2021

Cluster’s website

EUSALP Smart SMEs

Opportunities for digitalization in natural fibres value chains.

Duration
Start date: 1.8.2019
End date: 31.1.2021

Funding/Budget
Total cost: 233.588,89 EUR
Amount of ARPAF co-financing: 210.230,00 EUR

Funding: co-financed by the European Parliament through the Alpine Region Preparatory Action Fund (ARPAF)
Coordinator: Schweizerische Arbeitsgemeinschaft für die Berggebiete – SAB

Partnership:
– BIOPRO Baden-Württemberg GmbH (Germany)
– Department for Economic Development, Research and Labour of the Autonomous Province of Trento (Italy)
– Faculty of Electrical Engineering and Computer Science University of Maribor (Slovenia)
– Anteja ECG (Slovenia)
– Hub Innovazione Trentino – Fondazione (Italy)
– Ecoplus, the Business Agency of Lower Austria (Austria)

The aim of the Smart SMEs project is to understand to what extent SMEs that produce, process and apply natural fibres use digitalization tools and approaches. The project will also evaluate obstacles that prevent SME’s from exploiting the full potential of digital solutions. An international consortium for the project has been formed, comprising the Faculty of Electrical Engineering and Computer Science University of Maribor and partners from Italy, Lower Austria, Germany, Slovenia and Switzerland.

Every SME (small and medium-sized enterprise) routinely uses email addresses, but digitalization now offers enterprises a whole raft of solutions to make life easier and business more profitable – from electronic document management systems, promoting goods and services on social media to eCommerce and Big Data. Digitalization measures are only successful when company managers want and support them. SME’s, however, tend to have small management teams that are overwhelmed by other tasks, leaving them little time to identify and use the potential offered by digitalization. Businesses in rural areas have the additional problem of often unreliable internet connections.

The Smart SMEs project will contribute to finding solutions to overcome existing barriers. In addition to this, Anteja ECG together with BIOPRO, will organize and host a Policy Action Forum to bring policy makers from different sectors (digitalization, rural development and bioeconomy) together to begin sharing experiences and to validate the roadmap.

The project will be specifically focusing on enterprises in biobased value chains that produce, process and apply natural fibre-based materials, both cultivated and recycled from biological waste. The project is therefore tackling the idea of sustainable transformation in the Alpine region through the bioeconomy concept.

Project’s website

Project’s report

BIOPRO Baden-Württemberg GmbH. (May, 2020). Smart SME’s – Mapping of actual state of play and needs, Synthesis report. Smart SME’s.

Setting mechanisms for moringa production in Uganda

A study identifying opportunities and constraints for moringa production in the refugee-hosting areas in the West Nile region, Uganda, and key success factors required to export processed moringa products locally and internationally.

This study identifies the opportunities and constraints for rolling out moringa production in the West Nile region in Uganda and key success factors required to export processed moringa products locally and internationally. It helps to identify sourcing models that bring value to private firms, the refugee hosting communities, and to the refugees themselves. It points out a viable option of rolling out commercial production and processed moringa products, including refugee hosting districts. The final report outlines investments and competitiveness initiatives needed to translate the highest market requirements into production and process capabilities needed to expand the export of moringa processed products and encourage the private sector’s engagement in refugee-hosting areas. 

Partners: VDI/VDE Innovation + Technik (DE), Research World International (UG)

Client: The World Bank Group

Date: 2020

EU Interreg DanuBioValNet

Multiple countries’ effort to enable the transition from a fossil-based to a bio-based economy in the Danube region.

Duration
Start date: 1.1.2017
End date: 30.6.2019

Funding/Budget
Overall: 2320844,8
ERDF Contribution: 1.857.124,54 EUR
IPA Contribution: 115.593,54 EUR
ENI Contribution: 0

Bioeconomy has a huge potential in the Danube region which could promote development based on innovation, new services, and value chains. The development of new bio-based value chains from primary production to consumer markets requires connecting firms across national boundaries and industries. Together with other expert groups from across the Danube region, Anteja helped to articulate a joint bio-based Industry Cluster Policy Strategy to further promote bio-based value chains. The clusters and SMEs benefit from the innovative tools and methods developed for transnational cross-clustering. Three sector-specific value chains were established and serve as a model for future development of bio-based industry activities in the Danube region. The main stakeholders include the four ministries from the region, the clusters and their SMEs, and the nine cluster organizations involved.

Project’s website

Project’s report

Meier zu Köcker G., Patzelt D., Dermastia M., Osvald D., Švajger G., Keller M. (June, 2019). Common Action Plan towards better framework conditions for bio-based eco-innovation in 1 Danube Region. DanuBioValNet.

EUSALP Transalp

Bringing the circular economy to farmers in the rural Alpine region for sustainable growth by establishing medicinal and aromatic plants value chains and supporting green infrastructure.

Duration: January 2018 – March 2019

Funding: The project is co-financed by the European Union (Alpine Region Preparatory Action Funds – ARPAF).

Partners:

  • Cluster Agency Baden-Württemberg (DE, Lead)
  • Plastic Innovation Competence Center (CH)
  • Provincia autonoma di Trento (IT)
  • Poly4EmI hosted by Anteja ECG d.o.o. (SI)
  • Bavarian State Ministry for Environment and Consumer Protection (DE)

Medicinal and aromatic plants (MAPs) are botanical raw materials that are used for therapeutic, aromatic or culinary purposes as components of cosmetics, medicinal or food products. There is an increasing demand for medicinal and aromatic plants thanks to an increased production of healthcare formulations. MAP’s-based supplements have a market of $35 billion p. a.

The project aims to bring the circular economy approach to farmers in rural Alpine region for more sustainable growth by establishing medicinal and aromatic plants value chains and supporting green infrastructure networks by promoting sustainable practices and awareness raising.

The main results of the project are a strategic overview on how this cross-cutting topic can work in the Alpine Space, one fully developed medicinal and aromatic plants’ value chain, proposals for upgrading skills of actors and first experiences how green infrastructure networks can work in practice.

Project’s website